On 15 March 2015 Thilo Krämer, previously Managing Director of Mediaplus in Hamburg, takes over the management of Mediaplus International.
Munich, 2 March 2015 — From March 15, 2015 Thilo Krämer takes on his position as Managing Director of Mediaplus International to initiate the next stage of the internationalization of the Mediaplus Group. The 48-year-old, who has been Managing Director of Mediaplus in Hamburg since April 2012, takes over from Volker Helm, who left the group at the end of 2014. His duties in Hamburg will be taken over Andreas Fuhlisch.
Thilo Krämer has over 25 years experience in media communications management at home and abroad: During his professional career in the US, UK and France, he has been responsible for media planning and media management at an international level. He also headed the Eastern Europe operations of WPP Group's Mediaedge: cia group (MEC) , led the international key accounts operation and worked for several years as CEO Germany, where he was responsible for companies such as ATU, Canon, Chanel, Colgate-Palmolive, DHL, Henkel Michelin or Zott responsible and, for some, aided in internationalization.
Thilo Kramer says: "I have a strong passion for international issues. More than half of my 25-year career in media I have been abroad or dealt with international issues. I have lived and worked in the United States, France and the UK and have helped international clients such as P & G, Henkel and Canon establish and run their media agency networks. I am looking forward to this new task. It is a unique opportunity for me to develop my concepts of the business in a German partner-led, entrepreneurial agency environment".
Andrea Malgara, Managing Director and spokes person for the Mediaplus Group, adds: "Over the past 20 years, media agencies have developed into uniform, finance-driven networks. It is now time to promote an entrepreneurial cultural. It is precisely this formula which makes Mediaplus and the entire Serviceplan Group successful - and that's what we want to achieve with Mediaplus International, firstly in EMEA, then in other markets outside Europe where our customers need us."
About the Mediaplus Group
The Mediaplus Group is the largest independent and partner-managed media agency in Germany. It has offices in Munich, Hamburg and Cologne and represented in Milan, Vienna, Zurich, Brussels and Dubai. Mediaplus`s 250 employees serve clients such as BMW, Carglass, Cortal Consors, Deichmann, MINI, Rügenwalder Mühle, Saturn, ThyssenKrupp and ZDF. Mediaplus confirms annually its commitment to being "the innovation agency for custom brand media". For 15 years, Mediaplus has, without interruption, defended its position as the most successful agency in the history of the "Deutschen Mediapreises" (German Media Prize), the most important media award in the country.
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