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Swisscom «TV 2.0 launch»

THE IDEA

The largest Swiss telecom company wants to further extend its position as market leader with the innovations and numerous new features of Swisscom TV 2.0.

Plan.Net was given the task of carrying out the online launch of Swisscom TV 2.0. The exact task: create awareness. And bring the product to life.

 

With the aim of acquiring new customers and encouraging existing customers to upgrade.

And with the implementation of a single Branding Day, Plan.Net achieved the first goal within just 24 hours: around 20,000 interested parties visited the home page on that day.

There, they also came across the protagonists of the TVC campaign, each of whom presented one of the main features of Swisscom TV 2.0 and its advantages in a detailed and easily comprehensible way. The true-to-life examples of use immediately brought the product to life for the viewers. And those who wanted to know more about the Swisscom TV 2.0 product were just a click away from the information: informative hotspots with feature animations left no question unanswered.

Info

Client
Swisscom (Schweiz) AG

Branch
Telecommunication

Category
Campaign