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Swisscom «Online travel guide through the land of possibilities»

THE IDEA

Swisscom opens up countless opportunities for a more exciting and secure life to Swiss people. As part of the «Welcome to the land of possibilities» campaign, Plan.Net Suisse brought this topic to life in digital media.

Plan.Net quickly turned the offline campaign, with an emotive TVC featuring tag-ons providing evidence in the topic areas ‘Best network’, ‘Media expertise for young people’ and ‘Flexible work’, into an interactive survey. And led the target group through the land of possibilities online.

On the home page, visitors were greeted by five emotive documentary features conceived and produced by Plan.Net. All of the films, each around two minutes long, featured a Swiss person talking about their life. And how what Swisscom offered improved their quality of life.

The results speak for themselves: 6,637 people answered the questions posed directly in the banner, which also impressed with a click rate of 0.56%. 

Info

Client
Swisscom (Schweiz) AG

Branch
Telecommunication

Category
Campaign