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Swisscom «Business Boosters»

THE IDEA

The Swisscom Business Boosters have been active once again. Using a concrete example, they have clearly proven that Swisscom creates more freedom for small and medium-sized enterprises (SMEs) via digital information and communication technology.  

A high-ranking jury selected Michael Fischer’s horticulture company ARTE verdana from over 200 SMEs. In January 2015, ARTE verdana was visited by the Business Booster team. They analysed Martin Fischer’s requirements and found solutions to make him more time- and location-independent.

Out of this arose an emotional story taken straight from working life, which was told in a true-to-life way using atmospheric images. Plan.Net Suisse developed a banner concept to draw the attention of the target group to the latest Boosters case study and lead them to the home page. The focus was on attention-grabbing banners suited to their environment and the use of moving images in the form of a specially prepared YouTube video. 

Info

Client
Swisscom (Schweiz) AG

Branch
Telecommunication

Category
Campaign