Bikes from Stöckli are top of the range. In spring 2014, the task was to present the new Stöckli Amber and Morion mountain bikes and the new «e.t.» e-bike, introduce them to the corresponding target group in more detail and encourage as many potential buyers as possible to take test rides.
Using the slogan ‘Riders wanted’, Plan.Net Suisse created a microsite with an online competition. Visitors could have the right bike type for them determined based on individual preferences – whether they were a lover of stunning views, sweat-inducing challenges or tricky descents. Subsequently, they received exciting bike routes and a recommendation of the appropriate bike model.
This not only helped the user, it also had great entertainment value and therefore sharing potential on social networks – with a single click, they could let their friends know they were the ultimate in overtaking chamois on the wrong side.
The target group was directed to the interactive home page via these shares, classic adverts and various banner formats. The success of the campaign was confirmed by a click rate of 4% and over 20,000 competition participants.
Stöckli Outdoor Sports AG