The linchpin of this campaign is an elaborately produced spot. The spot shows several unforgettable nights, that allure to roam the streets while drinking American Honey.
Based on the spot, we'll produce a Facebook competition, where users post a photo of their unforgettable night. The winner can expect a night full of spectacular surprises for him and four of his friends. The spot, as well as the Facebook competition, are advertised with banners.