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SERVICES

Digital marketing, creation and advertising

  • Integrated campaigns
  • Content marketing
  • Web specials/landing pages
  • Brand websites
  • Digital advertising (banner)
  • Dynamic bannering
  • Social media campaigns
  • Mobile campaigns
  • Apps

Strategy & Planning

  • Communication strategies
  • eCommerce strategies
  • Multi-channel strategies
  • Digital media strategies
  • Social media strategies
  • Mobile strategies
  • Target group analysis
  • Customer journey
  • Competition analysis
  • Measure action planning

Media planning and buying

  • Germany's leading consulting agency for digital media planning & buying
  • Digital media strategies – from multi-channel to social media & performance marketing
  • Cross-media planning – ScreenPlanning©, PagePlanning©, AudioPlanning©, FlyerPlanning©
  • All digital media disciplines, branding and performance display formats – from video, rich media display, dynamic advertising and re-targeting to performance and search engine marketing
  • Market-leading buying conditions as Germany's largest display media buying agency

Websites

  • Brand websites and landing pages
  • Product introduction and campaign microsites
  • Corporate websites
  • Content strategy and development
  • User interface design
  • Visual and production design
  • Interactive design
  • Information architecture
  • Prototype development

Social Media

  • Community management
  • Social response management
  • Blogger outreach
  • Influencer relations
  • Social advertising (Facebook, Twitter, LinkedIn, Xing, YouTube)
  • Social CRM
  • Social media newsroom
  • Social media tools & applications
  • Social media monitoring
  • Social media guidelines & FAQs
  • Social media workshops & training sessions

Mobile & emerging platforms

  • Mobile end devices and tablet applications
  • Augmented reality applications
  • Interactive TV
  • Social platforms and applications
  • Digital publishing
  • Interactive games, control elements and app developments
  • Kiosk and digital POS product installations

eCommerce

  • Digital commerce strategies
  • eCommerce applications
  • eCommerce blueprints
  • eCommerce production
  • Mobile commerce solutions
  • Conversion rate optimisation
  • eCommerce information architecture
  • eCommerce design
  • Interface implementations (SAP, PIM, etc.)

SEO

  • User centric optimisation
  • SEO consulting
  • Content analysis
  • Technical analysis
  • Structural analysis
  • Content marketing
  • Tagging
  • Web analytics
  • Conversion optimisation
  • Backlink construction
  • Mobile SEO
  • Video content optimisation
  • Search personas

Targeting & NE.R.O.

  • NE.R.O. – the Plan.Net Group's proprietary targeting tool
  • Re-targeting
  • (Predictive) behavioural targeting
  • Regional targeting
  • Real-time bidding (RTB)
  • Semantic targeting
  • Cross-marketer profile management
  • OBA-certified agency targeting system (EDAA)

eCRM

  • Strategy
  • Customer data analysis
  • Automated personalisation
  • Personalised customer experience
  • Integrated eCRM throughout the customer lifecycle
  • Mobile user journey
  • Social CRM
  • KPI-based success monitoring
  • Data storage and database management

Hosting & Providing

  • Agency's proprietary server environment based on the latest technology
  • Virtualised and cloud-based infrastructure services for worldwide delivery of digital applications
  • Individual hardware infrastructure for high-performance websites, promotions and eCommerce applications
  • Tracking and reporting
  • 24/7 monitoring and support, high-availability processes and tools
  • SLA-based hosting contracts
  • Specialist skills for building worldwide mobile-optimised hosting environments

Affiliate

  • Email
  • Lead generation
  • Performance display
  • Re-targeting
  • Price comparison
  • Social media marketing
  • Mobile marketing
  • Private affiliate network
  • RTA

Business Intelligence

  • Marketing, sales and customer data and automation platform
  • Marketing efficiency monitoring & optimisation
  • Marketing uplift modelling
  • Sales and marketing mix modelling
  • Attribution modelling
  • Customer segmentation
  • Visual, statistical and automated analyses
  • Self-service reporting/analysis portal
  • Price, placement, range optimisation
  • Ad-hoc data management, analytics and dashboard support

Creativity, UX, design

  • Brand identity, language and message
  • Brand conception
  • Information architecture
  • Human centric creativity
  • Brand design
  • User interface design
  • Content development
  • Sound design and music
  • Motion graphics, moving image, 2D / 3D illustration, animation, game design

Technology

  • Web application development for all digital devices (responsive delivery)
  • AR, LBS and beacon technology
  • Implementation of iOS and Android applications
  • Technical architecture and implementation of complex digital systems
  • CMS implementation (Contao, Typo3, Drupal, Magnolia, First Spirit)
  • Rich Internet Applications (RIA)
  • Agile design & development
  • Content and asset management for international portals
  • IT consulting (technical audit, feasibility analysis and risk analysis)
  • IT project management (scope management, evaluation, planning, implementation support, testing und QA)

SEA

  • Conversion optimisation
  • Multi-channel analysis
  • Attribution modelling
  • Mobile SEA
  • GDN
  • Mobile display
  • YouTube video ads
  • Re-marketing
  • RTA
  • Business intelligence

Dynamic Bannering

  • Dynamised, creative campaign control
  • Detailled, dynamic A/B testing
  • Comprehensive use of own and external profile data
  • Dynamic banner templates
  • Process handling and optimisation
  • Dynamic moving image implementation
  • Dynamic advertising media, newsletter, on-site promotions
  • Integration into proprietary targeting system NE.R.O

Consulting

  • Digital commerce strategies
  • Requirements engineering
  • Business planning
  • Business performance management
  • Reviews and optimisation
  • Systems & platform evaluation
  • Systems & technology consulting
  • Emerging technology consulting
  • Multi-channel commerce consulting

E-Mail Marketing

  • Profiling, segmentation, targeting
  • Automated personalisation
  • Mobile user journey
  • State-of-the-art newsletters
  • Responsive template programming
  • Dynamic newsletter briefing tool, CMS
  • Customer lifecycle e-dialogue
  • Modular content strategy
  • Multivariate testing
  • KPI-based success monitoring

Lead generation

  • Lead nurturing
  • Qualification
  • Customer journey-oriented
  • Dynamic filtering
  • Efficient actions
  • Multivariate testing

Content Marketing

  • Content audits and analyses
  • Content strategy
  • Channel and communication strategy
  • Newsroom
  • Real time content marketing
  • Content creation
  • Creative content marketing campaigns
  • Content publishing
  • Community management & influencer relations
  • Outreach & engagement
  • Content promotion & paid advertising
  • Social CRM
  • Content tools & applications

Google Analytics agency

  • All-round support in the field of analytics
  • Advice on choice of tracking tools
  • Implementation support / execution
  • KPI definition and creation of appropriate set-ups
  • Support and implementation of AB testing, usability testing
  • Monitoring and creation of individual and automated reporting
  • Optimisation of landing pages and order processes
  • Data analysis for strategic planning